Trend-leading K-content production company with major works including All of Us are Dead, The Sound of Magic, My Liberation Notes, and The Roundup, SLL now targets the content market across platforms and countries.
The works produced by SLL are dominating the K-content market. From OTT original series that made global hits to dramas and films that are being the talk of the town across the globe, SLL has won recognition for the high quality of its works, and is now targeting the content market across platforms and countries.
SLL is Korea’s first integrated studio creating and distributing content in various categories ranging from dramas and films to digital programs. Following ‘Hellbound,’ which had topped Netflix rankings immediately after its release last year, SLL’s ‘All of Us are Dead’ released this year again topped the global Netflix content rankings for 15 days in a row.
Global Success of Well-made Dramas
‘My Liberation Notes,’ a JTBC drama that recently ended after recording the highest viewing rate, created the ‘Worship Syndrome’ by capturing viewers’ hearts with a profound message and famous quotes. According to Good Data Corporation, ‘My Liberation Notes’ was ranked No. 1 on the list of Korean dramas that generated the most buzz for four weeks in a row in May. In addition, according to Netflix’s official ranking, it spread the ‘Worship Syndrome’ abroad by being selected as one of the global top ten non-English TV series in ten countries around the world.
‘Green Mother’s Club,’ a recently ended JTBC drama, also topped the list of most buzz-worthy Wednesday and Thursday dramas from the first week of its airing thanks to the gripping storyline and actors’ impassioned performances. It kept the successful run until the end with the final episode recording the highest viewing rate. In particular, ‘Green Mother’s Club’ is continuing the popularity of K-drama in Japan by topping the Netflix content rankings of Japan.
SLL is demonstrating its excellent production capacity by continuously releasing well-made dramas following ‘Itaewon Class’ and ‘Sky Castle,’ which won the Asian Television Awards as the Best Drama Series. It will keep the momentum by releasing new dramas, ‘Insider’ and ‘Cleaning Up’ on JTBC in June.
Dominating Global Market with OTT Series
To continue the success of the Netflix series ‘D.P.’ and ‘Hellbound’ released last year, SLL is again throwing its hat into the global OTT market this year.
‘All of Us are Dead,’ which created the ‘K-teen zombie’ craze following its release on Netflix in January, captivated viewers across the world as a new genre combining coming-of-age and zombie apocalypse horror.
‘The Sound of Magic’ released on Netflix in May received favorable reviews for its touching and emotional story amid the flood of provocative and sensational content. As Korea’s first fantasy music drama offering enchanting music and visual effects, ‘The Sound of Magic’ became the fourth most popular content on Netflix in the world.
In addition, ‘Monstrous,’ which was released as the original series of TVING, Korea’s local OTT platform, enhanced the prestige of K-content by being officially invited to the ‘Cannes International Series Festival’ held in France.
In the second half of the year, SLL is scheduled to release the highly anticipated tentpole-class series one by one, such as not only ‘Money Heist: Korea - Joint Economic Area,’ ‘The Accidental Narco,’ and ‘A Model Family,’ which are the Netflix series, but also ‘Casino’ of Disney Plus.
Beginning from Dramas and Now to Films, Will Actively Invest in Film Business
‘The Roundup’ starring Don Lee and Son Seok-ku released in Korea on May 18 drew in more than 9 million audiences in 20 days of screening, which is a record-breaking success since the outbreak of COVID-19. Presold to 132 countries across the world, it also received great responses abroad. It broke the prejudice of sequels not being as successful as the original movie, which, in the case of ‘The Outlaws,’ had a successful run with an audience of 6.88 million. It captivated the audience with an exquisite mixture of comedy, action, and story.
In the second half of the year, ‘Cobweb’ starring Song Kang-ho, the winner of the Best Actor award at the 2022 Cannes Film Festival, will be released along with ‘Apgujeong Report,’ another film starring Don Lee, and ‘Jung-E,’ a Netflix movie. SLL will expand the boundaries of content creation across various platforms by increasing investment in the movie business.
About SLL
JTBC Studios changed its company name to SLL (Studio LuluLala) in this April. SLL expressed its aspiration to advance to a global studio leading the world’s content market. To fulfill the goal, SLL has been securing the best creators and building differentiated production capacity based on synergy with 15 production labels. SLL will establish itself as a ‘trend-leading content production company’ to stand shoulder to shoulder with internationally renowned studios beyond the No. 1 position in the Korean market.
언론연락처: SLL PR Part Ina Choi +82-2-2031-8495
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.글로벌 컨설팅 기업 프로스트 앤드 설리번이 최근 ‘글로벌 홈 허브 시장 성장 기회 분석 보고서(Global Home as a Hub Growth Opportunities)’ 보고서를 발표했다.
보고서에 따르면 코로나19는 기존의 집을 일과 건강, 웰빙, 엔터테인먼트, 모두가 가능한 스마트 홈 허브로 변화시켰다. 이에 스마트 홈 시장 관련 기업들이 프리미엄 홈 경험을 고객들에게 제공하기 위해 허브 에코 시스템 제품 개발에 나서고 있다. 기업들은 자기 학습 행동을 쉽게 하고 경쟁 우위를 유지하기 위해 커넥티드 홈 기기에 인공지능(AI) 및 머신 러닝(ML) 알고리즘을 내장해야 한다.
프로스트 앤드 설리번 테크비전팀의 악샤이 라미쉬 메논(Akshay Ramesh Menon) 연구원은 “코로나19로 집에서 함께 보내는 시간이 늘면서 구성원 모두의 요구 사항을 충족하기 위해 유연하고 다목적의 생활 공간에 대한 필요성이 전 세계적으로 대두되고 있다. 이 같은 현상이 특히 조명이나 에너지 관리, 커넥티비티 솔루션, 스마트 보안 서비스 등의 스마트 홈 도입에 대한 수요를 이끌 것”이라고 말했다.
커넥티드 리빙이 디지털 복원력을 개선하겠지만, 데이터 보안 및 사이버 공격에 대한 취약성과 같은 주요 리스크들도 수반하게 된다. 이 때문에 애초에 강력한 사이버 보안 및 개인 정보 보호 원칙을 아우르고, 홈 허브 솔루션을 위한 정교한 사이버 보안 전략 구축하기 위한 기업과 도시 간의 협력이 절실하다.
홈 허브 시장 성장 기회를 잘 활용하기 위해 관련 기업들은 아래와 같은 동향들을 주시해야 한다:
·주요 행사 및 회의 일정, 출장 예약, 영수증 관리 및 비용 처리 등의 사무 업무를 원활히 수행하는 로봇 개발
·범죄 신고 및 현지 당국 지원과 주거 안전·보안을 보장하는 사용자 인터페이스 제공
·가정 내 에너지 자급자족에 관심 있는 고객들을 지원하도록 가상 전력소와 협업
프로스트 앤드 설리번 개요
프로스트 앤드 설리번은 자동차와 정보통신기술(ICT), 헬스케어, 에너지 등 주요 산업에 관한 글로벌 시장 조사 및 컨설팅 기관으로 60여년간 고객 비즈니스 성장을 위한 솔루션을 지원하고 있다. 전 세계 29개국 47개 지사에 2200여명의 컨설팅 인력을 운영하며 12개 산업과 주요 기술에 대한 꾸준한 조사 및 분석 결과를 바탕으로 성장 전략 및 벤치마킹 서비스뿐만 아니라 경제 흐름을 파악하고 유망 기술과 메가 트렌드, 새로운 비즈니스 모델을 식별해 정부 기관과 기업, 투자자들이 성장 기회를 놓치지 않도록 지원하고 있다.
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